Brand Activation & Community Strategic Head


Job Description
- Develop and implement activation programs needs to maximize leads & engagement
- Lead customization and implementation of integrated marketing communication and Assets' activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
- Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile.
- Partner with community, content on market specific business opportunities utilizing assets
- Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation
- Acts as subject matter expert to ensure all region POS, packaging, coupons etc, protect the company's rights, trademarks and investment while serving the best interest of our customers and assets
- Budget stewardship
- Relationship Management
- Grow and manage online and offline communities;
- Moderate the forums, social platform and chat groups and interact with the community to increase positive engagement;
- Explore new community friendly platforms to facilitate the expansion user base and influence
- Assist in organizing online and offline events and meet-ups;


 
Requirement
Requirement
- Knowledge of brand strategy and application across channel, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Ability to present your strategy and sell your solutions to ideas stakeholders.
• Ability to solve problems creatively and effectively
• Up-to-date with the latest content marketing as well as social media trend
• Creativity in concepting interaction concepts and models
• Ability to collaborate extensively and play nicely with other team members
• Able to adapt approach and process to fit project goals, timelines and other parameters
• A positive, enthusiastic attitude, and a thirst to expand knowledge and abilities
• Especially with experience in brand activation& community
• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills.

 
Apply for this position
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